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Sony® X720E Series 55" LED 4K HDR Ultra HD TV-KD55X720E

Sony® X720E Series 55" LED 4K HDR Ultra HD TV with cable-free front and lifelike motion with Motionflow™ XR technology
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Was: $1,099.99

Now: $699.99


Upgrade your viewing experience and dive into reality with 4K HDR entertainment. Witness contrast, color, and clarity deliver an authentic, life-like picture. 4K X-Reality Pro™ brings pictures to life by upscaling every pixel for enhanced clarity.

  • The dramatic contrast, color and detail of 4K HDR,
  • 4K X-Reality PRO provides lifelike detail and clarity
  • Improved contrast with enhanced brightness and black levels
  • Lifelike motion with Motionflow™ XR technology
  • Quick access to YouTube™ & Netflix™ with a single click
  • Enhanced sound and clear dialog
  • Leave no cable exposed with hidden cable routing


Uncover The Detail With 4K HDR

  • High Dynamic Range (HDR) will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, color and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. 

Redefining Realism

  • The difference is clear. You’ll see lifelike detail and stunning clarity, no matter what you're watching. 4K X-Reality PRO™ upscales images to near 4K clarity. See the details appear in buildings and trees as scenes become clearer, smoother and more natural. 

Improved Contrast

  • Thanks to Dynamic Contrast Enhancer, experience more life, more texture and more energy in every scene with brighter highlights, deeper blacks, and more natural tonal gradation. 

Motionflow™ Keeps The Action Smooth

  • TV that keeps up with real life. Sony’s refresh rate technology (Motionflow™ XR) allows fast moving action sequences in sports and movies to be seen with precise motion clarity. 

Quick Access For Youtube & Netflix

  • Access your favorite movies and shows quicker than ever. With YouTube™ and Netflix buttons built into the remote, you are one click away from endless entertainment. 

Enhanced Sound And Clear Dialog

  • Make your listening as lifelike as your viewing. ClearAudio+ fine tunes TV sound for an immersive, emotionally enriching experience that seems to surround you. Hear music and dialogue with greater clarity and separation. 

A Masterpiece Of Design

  • Keep wires out of sight, thanks to a hidden cable panel structure, for a clean look.

In The Box

  • Mini-plug Video Adapter
  • Remote Control (RMT-TX300U)
  • Batteries (R03)
  • AC Power Cord (US, 2pin, Pigtail, Straight)
  • Operating Instructions
  • Quick Setup Guide / Supplement CUE (GA)
  • Table Top Stand (Separate, assemble required)

Additional Information

Depth without Stand 2.38 in.
Ethernet Port 1
HDMI Inputs 3
Height without Stand 28.5 in.
Internet Connectable Yes
Mode Types Picture Mode; Sound Mode; Power Saving
Power Off Consumption (watts) .50 Watts
Power On Consumption (watts) 136 Watts
Screen Resolution 4K
Screen Size (Measured Diagonally) 54.6 in.
Screen Size Class 55 in.
Simulated Surround Yes
TV Type 4K Ultra HD
USB Port 3
Warranty 1 Year Parts and Labor. See store for full details.
Wi-Fi Built in Yes
Depth 10 in.
Height 30.63 in.
Hybrid Componet/Composite Input 1
Netflix Streaming Yes
Phone/App Remote Control Option Yes
Shipping Dimensions 52.38" x 32.5" x 6.63" (WxHxD)
Shipping Weight 57.3 lbs.
Sleep Timer Yes
Speakers Bass Drivers - Three 6 1/2
Width 48.75 in.
Specification Sheet Download
Energy Guide Download
Warranty Download